GlobalVision Has A New Look
by Mike Malz
At GlobalVision, we recently went through a substantial branding change to better reflect who we are and the solutions we deliver in the marketplace. While our previous logo direction has served us well for many years and became recognizeable, GlobalVision has matured and evolved to represent a very specific set of solutions. With the logo not reflecting who we were and where we were headed, we decided to make it a priority to re-establish our branding to reflect our core promise to our customers.
In reviewing our past and current products, we wanted a new brand that communicated our solutions in finding & eliminating errors on print and packaging–a promise that defines us as a company. The new branding solution came from the source of what our business is all about, an icon that our customers have been associated with from day one, the error icon in our detection software.
Unquestionably, the unsung hero behind the company, we decided to bring this icon to the forefront as our new visual mark. The perfect square also conveyed our dedication to helping our customers achieve error-free results.
We developed a brand identity that brought our concept to life. This new identity will help fuel a transformation of our business going forward and continuing to innovate in our industry. The final result we couldn’t be more proud of. You will be able to see the new visual identity more going forward as we gradually launch our new brand over time.